GS&P Wins Second Place in "Hotel Room of the Future" Contest

Visionary, Technology-Driven Concept Reimagines The 21c Museum Hotel Guest Experience

June 06, 2017   |   Nashville,  Tenn.   |   Awards

Gresham, Smith and Partners is proud to announce its second-place finish in an international Hotel Room of the Future contest by 21c Museum Hotels and GE Appliances’ FirstBuild/Microfactory. The contest encouraged entrants to create the ultimate hotel room, with innovative yet feasible features that could be manufactured in the next two years. GS&P’s design, titled “Hello Penguin,” celebrates 21c’s whimsical life-size penguin mascot and introduces high-tech amenities such as an in-room concierge similar to Amazon’s digital personal assistant, Alexa. Other proposed customizable features and amenities were an interactive glass wall that syncs with guests’ mobile device, custom digital art, smart glass privacy dividers, smart refrigerator, smart faucet, smart mirror. Other elements include instant privacy glass, virtual monitor walls, instant pellet ice, wellness amenities and a spa restroom that emits daylight light from the exterior.

“This contest was an exciting opportunity to push our creative boundaries and design without common project budget constraints,” said Valli Wiggins, LEED AP ID+C, NCIDQ, lifestyle design leader at Gresham, Smith and Partners. “We were able to first let our imaginations run wild, then capture the best ideas in a feasible, implementable concept. Our hotel room vision is adaptable, relaxing, whimsical and social – a place where guests can go to rejuvenate and be inspired. Our overriding compass was guest flexibility throughout the experience from the time the reservation is made. The aesthetic is a museum-quality blank slate ready to be personalized, and the technology and appliances seamlessly integrate with the room’s design, helping to make a traveler’s stay more experiential and streamlined. It was a terrific challenge for our designers as GS&P’s lifestyle team is growing rapidly!”
 
The contest was a partnership between 21c Museum Hotels and GE Appliances’ FirstBuild /Microfactory to encourage fresh ideas for hotel-room design and next-generation hotel appliances. Key focus areas were cooking, refrigeration, cleaning, guest convenience, entertainment, lighting, acoustics and air/water conditioning. The panel of judges comprised leaders from 21c, FirstBuild, the City of Louisville and the hospitality industry. GS&P’s winnings included a cash prize, 21c Museum Hotel experience, an opportunity to visit the FirstBuild micro-factory and selection of a First-Build product.

For a closer look at GS&P’s “Hello Penguin” submission, visit https://firstbuild.com/blog/hotel-room-future-winners-announced/.

“Our hotel room vision is adaptable, relaxing, whimsical and social – a place where guests can go to rejuvenate and be inspired. The aesthetic is a museum-quality blank slate ready to be personalized, and the technology and appliances seamlessly integrate with the room’s design, helping to make a traveler’s stay more experiential and streamlined. ”

Valli Wiggins, LEED AP ID+C, NCIDQ, GS&P lifestyle design leader
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