Gresham Smith’s Carolyn Blake and Beth Hiltonen to Present at NeoCon

June 10, 2019

Gresham Smith announces that Carolyn Blake, IIDA, LEED AP, EDAC and Beth Hiltonen, NCIDQ, IIDA, LEED AP, senior interior designers in the firm’s Healthcare studio, are set to present at NeoCon. Alongside AdventHealth Gordon Chief Nursing Officer Amy Jordan, the duo will discuss how investing in women’s care spaces now will pay off in the long run. The event will be held June 10-12 at The Mart in Chicago.

NeoCon is one of the most influential events of the year in the commercial design industry. Attendees from around the world will come together to drive discussions related to the technological advances, cultural changes and environmental advancements that are shaping the design industry.

A summary of the presentation follows.

With Women in Mind: How Intentionally Designed Healthcare Spaces Benefit the Bottom Line

Presentation by Gresham Smith Senior Interior Designers Carolyn Blake, IIDA, LEED AP, EDAC, and Beth Hiltonen, NCIDQ, IIDA, LEED AP, and AdventHealth Gordon Chief Nursing Officer Amy Jordan

According to the U.S. Department of Labor, women make approximately 80 percent of healthcare decisions in the United States. As the Chief Medical Officers in their homes, they set the health and wellness agenda for themselves and their families. A woman’s experience will inevitably shape where she turns for care, and for many this first hospital encounter is in women’s health services.

This presentation will highlight how well-designed women’s care spaces affect the financial health of an institution. While not always the most profitable services at a hospital, women’s services act as important marketing tools and create brand loyalty. Presenters will use the new labor and delivery units at UF Health North and Florida Hospital Waterman, the NICU at Florida Hospital Altamonte and the women’s imaging center at Gordon Hospital as examples of how investing in the patient experience can ultimately impact the bottom line.