March 20, 2018

Gresham, Smith and Partners is proud to announce that Director of Environmental Graphics Jim Harding, SEGD, will present at Passenger Terminal Conference on March 21 in Stockholm. Harding’s presentation will focus on research-based best practices and strategies for improving the airport wayfinding experience for all passengers, sharing findings from GS&P-led research documented in Airport Cooperative Research Program (ACRP) Report 52: Wayfinding and Signage Guidelines for Airport Terminals and Landsides, ACRP Report 161: Guidelines for Improving Airport Service for International Customers and ACRP Report 177: Enhancing Wayfinding for Aging Travelers and Persons with Disabilities.

“I look forward to sharing my airport wayfinding experiences at the Passenger Terminal Conference,” commented Harding. “Airport visitors around the world continue to consume and process information about their surroundings in a variety of ever-evolving ways. By having a firm grasp on researched-backed best practices for airport wayfinding, airport designers and planners will be able to objectively develop successful wayfinding programs.”

A summary of the presentation follows.

Reaching New Heights: A Research-Based Approach for Improving the Airport Wayfinding Experience
Presentation by Jim Harding, SEGD

Wayfinding research has a proven and direct impact on the passenger experience, which in turn correlates to airport business performance. However, research from recent ACRP Reports concerning wayfinding guidelines and best practices have identified the difficulties faced by international travelers, the elderly and disabled persons when navigating airports. These reports document the best wayfinding practices and principles for designing for persons with disabilities. This session will explore how the research-based guidelines centered around principles of universal design not only ease wayfinding for travelers with special needs but will also improve the passenger experience for all travelers.