Alegent Health, located in the greater Omaha and Council Bluffs metro area, is comprised of five major campus and related MOB facilities. The health organization commissioned Gresham Smith to develop new signage design standards for its interior and exterior branding, identification and wayfinding at each of its facilities.

We developed a signage and wayfinding master plan for each campus, with phased implementation, to coincide with ongoing expansion and renovation projects at each location. The signage and graphics program was designed to reflect the Alegent mission as a faith-based network and to improve the patient and visitor experience.

The program established a consistent brand standard for the Alegent system, while allowing each campus to maintain elements of design unique to the facility, reflecting Alegent’s focus on the community and the specific architectural character at each campus.


Alegent Health


Omaha, Nebraska

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Jim Harding, SEGD
Jim Harding, SEGD
Director of Experiential Design & Wayfinding