When Denver International Airport (DEN) was looking for ways to upgrade its existing signage and wayfinding system, the airport enlisted the services of Gresham Smith to reimagine a comprehensive system. To address the airport’s needs, the firm conducted a comprehensive wayfinding assessment of all areas of the airport to determine how to improve the passenger wayfinding experience, as well as safety on the DEN roadway network.
The resulting recommendations became the foundation for Gresham Smith’s design of the improvements, which included the replacement of signage along the existing roadway and parking structures. Transforming the passenger experience, the new signage and wayfinding design provides clarity, enhances safety and matches the airport elevated brand experience.
Transforming the passenger experience, GS&P’s comprehensive signage and wayfinding upgrades at DEN create a welcoming and enjoyable environment that is reassuring to travelers and provides the world-class airport with an effective, intuitive and sustainable signage solution that contributes to its green mission.
million estimated cost savings
An Elegant EntranceOne of the highest-priority areas identified for signage improvements was Peña Boulevard, an 11.1-mile stretch of high-speed, access-controlled roadway that provides the primary vehicular access into the airport. Originally installed in 1993 and remodeled in 2000, the signage was outdated, had reached the end of its useful life and was no longer providing the efficient, comprehensive wayfinding that DEN desired.
As part of Gresham Smith’s sustainable design solution, 23 roadside signs and 22 overhead signs were replaced with a new signage system along Peña Boulevard, which features cost-effective, retroreflective sign faces that require little to no routine maintenance or electricity, unlike the airport’s previous internally and externally illuminated signage. Larger font sizes were incorporated into the new signs for improved visibility, legibility and safety, while simple and consistent messaging helps avoid confusion and directs passengers to their primary destinations in the most effective way.