When Grady Health System was struggling with an aging and disjointed wayfinding system at Atlanta’s historic Grady Hospital, Gresham Smith stepped in to provide direction. Through a new campus signage standards program we helped foster a positive experience for the hospital’s guests while also unifying and strengthening the Grady Health brand. The hospital’s exterior is now rejuvenated with eye-catching, cohesive signage that clearly communicates important information as well as an image of success.
new exterior sign systems for 14 buildings
a two-phase approach focused on analysis and holistic recommendations