One of the world’s largest providers of Christian products, services and books, LifeWay Christian Resources has quite the story to tell. Founded in 1891 by Baptist minister Dr. James Marion Frost, the organization spent 125 years in a 14-acre, nine-building campus in the heart of downtown Nashville. Over time, the campus began to challenge their ability to be good stewards of their resources and remain in-line with their overarching business goals.
Facilitated by Gresham Smith, a Development Feasibility Study and Workplace Strategy Report aided in LifeWay’s decision to sell their existing campus and relocate from 1.1 million square feet of usable space to a new 277,000-square-foot, nine-story building located within downtown Nashville’s Capitol View development. We partnered with LifeWay to help them prepare for this major workplace transition and designed their brand-new HQ to reflect the company’s history while consolidating, modernizing and representing their new identity.