Now more than ever, successful retail is about creating an experience. When Louisville’s Mercedes-Benz dealership moved 15 miles from its original location to a brand-new site along the city’s main freeway, an experience is exactly what they were after. Gresham Smith provided site planning, civil engineering and landscape architecture services for the more than seven-acre site, incorporating a variety of outdoor amenity spaces that create a next-level experience for prospective car buyers, existing clients and employees alike.
7.34
acres
468
inventory spaces
One
of a kind experience
Creating an Experience
Our team incorporated “car bars” into the design, outdoor spaces where staff can connect with current and prospective clients. The tall, covered tables feature built-in charging stations, wi-fi hotspots and TV monitors for added convenience. Additionally, the dealership’s large, open plaza for staging cars doubles as an event space, while poured-in-place concrete benches provide seating for visitors.
Mixing Materials
The design team applied a variety of materials throughout the project. We combined cobblestones, asphalt, concrete and three different types of pavers with trees and native planting areas, rather than traditional black pavement, to create both contrast and cohesion.