Philadelphia International Airport (PHL) ranks among the top 20 busiest airports worldwide. As with many large, complex airports that have undergone one-off improvements and renovations over the years, the signage system at PHL had become disjointed and difficult for passengers to use. In 2007, PHL hired Gresham Smith to conduct a study review of its existing airport signage and wayfinding and identify areas for improvement. The resulting report addressed the entire passenger journey, from curbside to concourse. With a list of recommendations to address wayfinding gaps and issues, it outlined a step-by-step implementation process for PHL.
PHL is among the top 20 busiest airports in the U.S.
terminals and thousands of signs