20|20 Research is a worldwide leader in traditional and online qualitative research. Spurred by continual growth, the company made plans to relocate its home office in Nashville, Tenn., to a larger building in a more centralized, urban setting. 20|20 leadership desired an organized and efficient workspace with a more vibrant environment to attract and retain top-tier talent. Their search led them to the historic Frost Building, located in the heart of downtown Nashville.
With its ample work and meeting space, and a fresh, contemporary décor that captures the company’s spirit and prestige, the new company headquarters will better serve to attract the best and the brightest from Nashville’s ever-growing talent pool.
floors of renovated space
The renovation was planned and executed in approx. 8 months
Room to Breathe & Focus
20|20 hosts clients and focus groups for extended periods of time, so the environment has a big impact on client satisfaction. Located on the second of the five floors, the facilities floor is all about flow and function. We paid a lot of attention to the space’s intended use to allow ample room for reception and easy flow in and out. Clients don’t want to interact with the participants for privacy reasons, which is hard to avoid if your space is too cramped and unorganized.
Open, Spacious & Modern
The new open office space streams with natural light. All open workspace and offices are focused in areas along the exterior windows offering optimal daylight access. We used the electric green of their logo throughout the interior design to create consistency with their brand. We also offered a graphic package with bright colors and clean, straightforward design, including motifs that pulled in details from the Corinthian columns outside. The graphics offer clear wayfinding and tie together the historic exterior with the modern interior.
Give Me a Break(room)
The breakroom invites people to stop in and have lunch or grab coffee. The design team selected stool-height tables and chairs, dining tables, booth-style lounge seating, and a built-in desk surface in front of windows facing the city, providing a variety of seating choices. The client holds company meetings in that area, too, so it’s very well utilized.
Collaborate & Isolate
The new office is more integrated with workstations and intermittent openings for collaboration. Through the wide, central corridor and circulation areas, we carved out spaces to give staff members reasons to get up and move, and provided alternative ways for people to work together. Privacy enclaves in the open circulation space provide small havens for clients or focus-group participants.
A Growing Company in a Burgeoning City
The Frost Building is on a street that was all but abandoned for some time. Moving into this historic structure is bringing life to the business district and helping to perk up that corridor. 20|20 Research’s headquarters now has a modern, eclectic interior that captures the company’s unique strengths as well as the vibe of a city very much on the move.