Client

Capitol Christian Music Group

Location

Nashville, TN

Services

Interior Design, Commissioning

Capitol Christian Music Group (CCMG), a leader in faith-based entertainment, recently relocated its headquarters into a new mass timber structure building within the lively neighborhood of Wedgewood Houston in Nashville, marking a new chapter after 30 years in Brentwood, Tennessee. This move sparked a workplace reinvention, aligning their business and culture with a collaborative, balanced and hospitable environment. The Gresham Smith team led an extensive workplace strategy, that resulted in a space that leverages natural light, flexible zones and emphasizes artist and visitor experiences.

40k
square feet
110
individual work points
242
collaborative work points
people working at a bar top in a lounge in an office
Three people sitting on a couch and two people on an outdoor terrace in an office

Driven by the design concept ‘greater than the sum of its parts’, the space features patterning, wherein smaller elements coalesce to form a larger, cohesive whole. The warm timber structure, a dominant feature in the space, is balanced with the introduction of smoky blue undertones that neutralize the warmth. This is further enhanced by the contrasting elements of dark woods and metals, with accents in stainless steel and copper.

One person on a laptop at a bar, one person sitting on a couch, one person playing piano and two people take a photo in an office

Inside, the space includes a welcoming reception area that functions more as a coffee bar than a traditional desk. A high-tech, high-audio ‘Creative House’ was designed to foster collaboration and innovation and is connected to the work lounge by a 20-foot monumental stair. The space also includes a lounge with a commanding LED screen for artist content and private outdoor terraces.

One person walking and one person sitting in a chair in an office

The project introduced a free-address work style for most employees, reduced office size dramatically, shifted the ratio from individual space priority to shared space priority and dedicated 25% of the office footprint to a hospitality rich reception and multi-functional work lounge.