Data-Driven Safety Analysis
Gresham Smith’s team of engineers, planners, analysts, communications professionals, and technology specialists leverages data-driven approaches to identify opportunities for proactive safety improvements. Through the evaluation of crash and roadway safety data, we support FDOT with the following services:
- Identify trends and risk factors associated with fatal and serious injury crashes
- Prioritize safety investments and resource allocation
- Develop targeted strategies, policies, and programs
- Support evidence-based decision-making at the state and local levels.
These efforts enable FDOT to focus on initiatives that deliver measurable safety benefits and advance Target Zero objectives.
Strategic Communications & Stakeholder Engagement
Effective communication is essential to building awareness, support, and action around roadway safety. Working closely with the SSO Communications Team, Gresham Smith develops and delivers clear, consistent messaging that helps communicate the importance and impact of Florida’s safety initiatives. Communications support includes:
- Safety campaign messaging and content development
- Stakeholder and partner communications
- Coordination of communications resources across related contracts
- Public outreach and engagement support
- Progress reporting and success storytelling
Delivering Safer Outcomes
By integrating technical analysis, strategic planning, and communications expertise, Gresham Smith helps FDOT strengthen its proactive approach to transportation safety, engage key audiences, and make meaningful progress toward achieving a future with zero roadway fatalities and serious injuries.
