Whether you’re launching your career, advancing into a mid-level leadership role, or exploring new directions later in your professional journey, making meaningful connections goes far beyond submitting résumés and cover letters. It’s about building authentic relationships that open doors and sustain growth over time by forming connections now that can shape your career in the future. Strong impressions, both online and in person, are your best tools for making those connections count.
Build Your Digital Foundation First
Start by focusing on your online presence. In many cases, especially at firms like Gresham Smith, recruiters will visit your LinkedIn profile before meeting you. It’s your first step in turning interest from a recruiter into active engagement. That means your profile should tell a clear, concise and compelling story. Use a professional photo and a headline that reflects your interests or specialization. Build out your summary to highlight what drives you and use the “Projects” or “Experience” sections to showcase your academic work, internships, or volunteer leadership. Your profile doesn’t need to be perfect, but it should be purposeful. Avoid modeling your profile after another you have seen so that it truly reflects who you are and your experiences.
Once your digital footprint is polished, it’s time to start networking with intention. Networking isn’t a numbers game; it’s about creating genuine, mutual connections. Start with your current network: classmates, professors, alumni, and previous internship or job contacts. A thoughtful LinkedIn message or email asking for advice or conversation can unlock valuable insights and new relationships. Avoid generic connection requests; instead, reference a shared experience or specific reason for reaching out.
Make Career Fairs and Info Sessions Count
Career fairs and info sessions are excellent opportunities to bring your online brand to life and make a strong in-person impression. With thoughtful preparation and authentic engagement, you can stand out to potential employers.
Key Preparation and Engagement Tips:
- Do Your Homework
- Research each firm’s recent work and open roles to show initiative and genuine interest.
- Craft a Genuine Elevator Pitch
- Prepare a 30-second intro that clearly shares who you are, what you’re studying, and what you’re interested in.
- Look and Act Professional
- Wear attire that fits the industry and show professionalism through attentive and respectful conversation.
- Be a Memorable Communicator
- Ask thoughtful questions or offer relevant insights to signal your preparation and enthusiasm.
- Let Your Presence Reflect Your Brand
- Ensure your in-person impression aligns with your online presence to reinforce a consistent, credible image.
Afterward, follow up promptly. Add the people you spoke with on LinkedIn and send a short thank-you message. Reinforce something you discussed and express your interest in staying in touch. This shows awareness, follow-through, and professionalism—things that stand out in a sea of post-event silence. These impressions reveal your character, which is just as critical as your technical skills and talents.
If you’re lucky enough to connect with someone already working at a company you admire, remember that internal referrals matter. Many opportunities are filled through trusted recommendations from existing employees. Maintaining those personal connections, even informally, can be the key to unlocking opportunities down the line. Stay in touch, offer support when you can, and be genuine. It makes all the difference.
At the end of the day, building career connections that count isn’t about chasing leads. It’s about showing up prepared, staying true to your story, and taking small steps consistently. Whether you’re refining your LinkedIn profile or introducing yourself at an event, each interaction helps shape your professional network and your future.
