Fanatics, the global leader in officially licensed sports merchandise, looked to create cohesive workspaces across its multiple office locations and called on Gresham Smith to bring their vision to life. Using architecture, interior design and branded environments, our project team created offices that tell the brand’s story and reflect the spirit of sports. Fanatics operates in several states and multiple nations and our design team has been hard at work creating custom, consistent spaces that tell one brand story. Our designs for Fanatics’ New York City and Hong Kong offices are complete and we are currently working on designs for offices in Florida, Colorado and Nevada.
brand story
licensed sports merchandise retailer
distinct office zones