We started by conducting an in-depth analysis of Grady’s specific wayfinding needs, which were complex given the campus’ location on seven square blocks in dense, downtown Atlanta. Through interviews with stakeholders and site utilization studies, we developed a campus master plan that creates a consistent and cohesive signage and wayfinding system, while improving clarity by adding additional signage at key decision points across the campus.
Once we better understood the issues on the campus, we developed a kit-of-parts signage program. It has been applied throughout the multi-block campus and new exterior signage has been added to 14 facilities. Additionally, a series of trailblazer signs help solve one of the primary concerns of guiding patients and visitors to parking facilities. As the campus continues to expand, the system is designed to be easily applied as Grady flexes and grows to meet the needs of the community.