Novant Health


Winston-Salem, NC




Architecture, Experiential Design and Wayfinding, Interior Design

As part of Novant Health’s multi-phase master renovation plan for its Forsyth Medical Center campus in Winston-Salem, North Carolina, upgrading the safety features and introducing a contemporary design on the general tower’s inpatient floor were a ‘must do’ on the check list. From the floor to the ceiling, every inch of the space was reconfigured and refreshed, resulting in a space that honors Novant Health’s ties to the community and offers an enhanced experience for patients, visitors and staff.

patient rooms
square feet

For the first time in this building’s history, signage and wayfinding were incorporated above the first floor and integrated into the design. The corridors are almost solely reserved for signage and wayfinding—no distracting posters or flyers here—so that patients, family members, and staff can easily locate their destination.


A person taking to a nurse at a corner nurse station in a hospital

Novant Health has strong ties to the Winston-Salem community and wanted an interior design that highlighted the connection. Our team used large-scale graphics with local imagery, created visually interesting destinations, and added accent walls throughout the space that incorporated lighter tones and various textures.

While we had to work within the tower’s existing footprint, we said good-bye to the low ceiling height and narrow footprint. Our team found a way to expand the patient rooms and modernize the space to accommodate new technology, increasing functionality. Additionally, we found enough space to create a ‘family-zone’ in each room, complete with a sleeper sofa, so that families can stay with each patient.

We included traditional safety features, such as placing personal protection equipment storage directly outside patient rooms, patient lifts, and decentralized workspaces, in the design, but we also went above and beyond. Every room has a designated ‘safe-zone’ that is six-feet away from the patient to protect against airborne disease, and a new patient safety signs include space for safety information and other crucial warnings.

A patient sitting in a hospital bed talking to a doctor in the patient room
A bathroom with a walk in shower in a patient room at a hospital
A nurse sitting in a chair working on the computer at a desk outside of a patient room