Airport Cooperative Research Program of the National Academies of Sciences, Engineering, and Medicine’s Transportation Research Board


Washington, DC




Experiential Design and Wayfinding

As part of its mission to develop near-term, practical solutions to problems faced by airport operators, Airport Cooperative Research Program (ACRP) officials sought a guidebook to address the lack of a comprehensive wayfinding and signage guidance for airport operators.  Gresham Smith’s skilled environmental graphics and transportation professionals led a multi-discipline team, including the Texas Transportation Institute, the Society for Environmental Graphic Design and the Airport Sign Managers Network as well as others to bring the guide to life.

The new guidelines serve as a vital tool for airport operators wanting to ensure consistency and ease of movement for passengers. In addition, the guidelines discuss developing a wayfinding strategy; the use of technology and visual displays; and color, fonts and sizes. The guidelines focus on the complete passenger wayfinding experience from roadway to parking and curbside to terminal and gate and have been well-received throughout the industry.

To view the report, visit the Transportation Research Board’s website.